Today the Chrysler Group announced that it is the first automaker group in the U.S. to give visitors to any of its brand web sites (Chrysler, Jeep, Dodge, Fiat and Mopar) the ability to fine tune exactly how much data can be garnered from their visits.
To do this, Chrysler Group is employing the Evidon system, which is in compliance with the Self-Regulatory Program for Online Behavioral Advertising of the Digital Advertising Alliance.
Evidon works by displaying a special blue icon in the corner of each advertisement, which users can then choose to click, opening a menu of options. Four options will then display, “More information & opt-out options,” “What is interest-based advertising” and “ values your privacy.” Users can then make an informed decision on exactly how much information they are OK with Chrysler Group collecting, as well as how that information can be used in the future.
To date, all but the Fiat and Mopar sites have the icons in place, which Chrysler says will be fixed in the very near future.
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