Chrysler turned a lot of heads with its powerful 200 commercial starring hip-hop star Eminem during the Super Bowl, but now the near-luxury brand is turning to the godfather of hip-hop himself, Dr. Dre, to show off the 2012 300S, complete with Dre-branded Beats audio system.
In April, Leftlane reported live from the New York Auto Show as Chrysler confirmed a partnership with Dr. Dre in an effort to bring “recording studio audio” to the automobile. Now, Chrysler has officially launched its ad campaign showing off its sleek new 300S as it rolls through the dark streets of Los Angeles, piloted by none other than Dre himself.
Chrysler used the commercial to make a bold statement, suggesting that good things come to those who work for it, not wait for it – a message obviously intended to convey the current work ethic found in Detroit.
As for the Beats audio, for the 300 this option consists of a Uconnect Touch 8.4-inch screen, a 522-watt 12-channel amplifier, a Beats proprietary equalizer algorithm, 10-speakers by Beats Audio with three 3.5-inch speakers located in the instrument panel and two 3.5-inch speakers located in the rear doors. Two 6?9-inch front-door woofers provide midbass, while two 6?9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide full-range audio.
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