Aston Martin head Ulrich Bez recently confirmed that the company’s Lagonda sub-brand was a “go”, and now the CEO has revealed the revived luxury brand could be in line for as many as three models.
It was originally thought that Lagonda would offer a single model – something along the lines of the Lagonda concept that debuted at the 2009 Geneva Motor Show – but Bez says the luxury division could have up to three separate models.
“Lagonda cannot survive as a one-model brand,” Bez said. “That´s why we are looking at two, maybe three different offerings. The most logical follow-up to the crossover is a high-end, high-visibility luxury saloon not unlike the angular Lagonda designed by William Towns.”
The Lagonda brand will likely launch with a sporty crossover, offering better road manners than an all-out off-roader. A more off-road oriented model will also be in the mix, described as an “Audi Allroad type of vehicle.”
Bez previously stated that Lagonda had no plans for a sports car – saying “Aston Martin is present in 35 countries but there are limits to where you can drive a sports car” – but it appears as though one is now under consideration. However, that model would be the last Lagonda to launch, so there is plenty of time for Aston Martin to reconsider the move.
References
1.’Aston to launch…’ view
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