Wednesday, 1 June 2011

Bosch CEO: U.S. diesel sales could hit 10 percent by 2015

Friday, May 13th, 2011 @ 12:04 p.m.

Diesel-powered vehicles only make up about 3 percent of the United States market, but Bosch CEO Peter Marks expects that figure to increase by more than threefold over the next four years.

Speaking at an event in Detroit, Marks said he expects diesels to account for as much as 10 percent of all U.S. vehicle sales by 2015. Marks believes U.S. diesel sales will be spurred by fuel economy ratings in excess of 50mpg, as well as their relatively low cost of entry. Diesel engines typically add $1,200-$2,800 to the cost of a vehicle, undercutting more complex hybrid technology.

“Clean diesel allows drivers to have improved fuel economy, reduced emissions, while still having a car with power and performance,” Marks said.

There are currently 20 vehicle in the United States offered with diesel engines, but Marks sees that figure doubling to 40 in the coming years. Even brands like Chrysler’s Jeep have confirmed they are at least considering diesel powertrains for their mainstream U.S. vehicles.

References
1.’Diesel use to…’ view


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