Saturday, 23 April 2011

Ford: V6s, not V8s, accounting for third of ’11 F-150 sales

Tuesday, Mar 29th, 2011 @ 3:11 p.m.

When Ford first made the announcement that it would anchor its F-150 lineup with a pair of V6 engines – an uprated base motor and a tech-heavy twin-turbo unit – skeptics were quick to raise their hands.

However, Ford says that initial demand for both the 3.7-liter base V6 and the upmarket 3.5-liter twin-turbo EcoBoost has outstripped expectations.

According to the Michigan automaker, more than a third of all 2011 F-150s sold so far have been optioned with either the base 3.7-liter V6 or the premium EcoBoost 3.5-liter V6. Ford says that 35 percent of all 2011 F-150s sold during the first four months of the model year were equipped with a V6 engine, a significant increase over any comparable year. Ford dropped its former base V6 after the 2008 model year.

A 5.0-liter “Coyote” V8 slots in between the two V6s, offering more punch than the base 3.7-liter at the cost of fuel efficiency.

Ford says that the EcoBoost V6 is the “fastest turning” pickup in its lineup, meaning it sits on dealership lots for the least amount of time. However, the EcoBoost motor also represents a much lower production than the base V6 or the base V8, which slightly skews Ford’s statement.

Regardless, V6s are undoubtedly hot for the F-150.


View the original article here

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