Although Dodge hasn’t been shy about promoting the next-generation of its Viper supercar, the Detroit automaker hasn’t revealed too much about the car’s appearance. However, one dealer with knowledge of the program has indicated what to expect in terms of design from the 2013 Viper.
Speaking with Automotive News on the sidelines of the New York Auto Show one Chrysler dealer revealed the next-generation Viper resembles and Alfa Romeo 8C Competizione with a Viper face. Chrysler showed dealers an image of the next-generation Viper at a meeting held late last year.
Although we have yet to lay eyes on the 2013 Viper, that description would match Chrysler’s ambition to move the Viper up-scale. Dodge president Ralph Gilles says the brand has been “picking the brains” of luxury sports car owners to better understand the segment.
“It is more of a conversation to better understand this community because, honestly, it is outside our normal brand,” Gilles said. “We don’t deal with that type of customer on any other level except for the Viper. So we want to understand them better.”
Dodge has already confirmed the next Viper will feature stability control for the first time in the nameplate’s history. The next Viper is expected to launch in late 2012.
References
1.’Chrysler seeks…’ view
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