Although automakers usually spend most of their advertising dollars trying to convince customers that their vehicle is best based on specification comparisons, safety tests or sales titles, another key component of consideration for many buyers is that of resale value.
As Hyundai looks to continue its move upmarket and improve its perception to U.S. buyers, the automaker is now going to back the sale of its new vehicles with a guarantee that owners will be able to trade-in their vehicles during months 24 through 48 of ownership.
Hyundai says that the guaranteed value will be based off of the Automotive Lease Guide (ALG) forecast of future value or the then current market value, whichever is higher. Of course, the trade-in value must then put towards the purchase of a new Hyundai vehicle that is financed through Hyundai Credit.
Aside from that, the only caveat, if you can even call it that, is that Hyundai requires proof of regular maintenance based on the recommended intervals.
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