In an effort to cater to the world’s largest and most rapidly-growing new car market, Chevrolet has renamed its iconic Camaro “Ke Mai Luo.”
Ke Mai Luo, or ???, is a “sonorous” name easier for Chinese consumers to pronounce than Camaro. Few other changes are expected to be made to the two-door sports coupe when it enters the Chinese market later this year.
Officially set to be unveiled in April at the Shanghai Motor Show, the Ke Mai Luo will be the bowtie brand’s range-topper in China, a market where Chevrolet is considered an entry-level import brand a step above most domestic offerings but still a step below rivals with wider lineups like Buick and Volkswagen.
Chevrolet says that the car will list from approximately 500,000 Chinese yuan (around $76,000) when equipped with the standard 3.6-liter V6 engine, a figure that represents a hefty premium over any other Chevrolet in China.
At 225,000 yuan, the Chevrolet Captiva crossover is the brand’s most expensive offering in the market. In fact, the Ke Mai Luo will be nearly 10 times the price of the Chinese market-only Chevrolet Sail, the bowtie brand’s entry-level model.
No comments:
Post a Comment