Following its breakup with Penske Automotive Group, Mercedes-Benz has named a new general manager to lead its Smart USA division. Smart’s former U.S. head, Jill Lajdziak was retained by Penske following the contract cancellation.
Tracey Matura will be taking over the reins of Smart’s U.S. operations, effective May 1. Matura, 48, will lead Smart’s distribution, sales and marketing activities.
Matura started her career with Mercedes-Benz as a general council in 2000. Six years later she was promoted to general manager of strategic retail development, and is credited with the development Mercedes’ performance-based margin system.
Mercedes-Benz is slated to take over U.S. distribution of Smart by-mid. The German automaker will run Smart as a division, similar to its Sprinter commercial truck line.
No comments:
Post a Comment